When brands collaborate with strong IPs, the challenge is not just visibility — it’s creating an experience that feels worthy of the collaboration.

For the launch of Distefano x Evangelion, we focused on doing exactly that: combining visual impact, immersive technology, and physical interaction to attract attention and bring people into the experience.

The Challenge

The goal was clear:

• generate attention around the collaboration
• attract people to the physical launch
• create something that people would want to share

In a world where people are constantly exposed to content, traditional announcements are not enough. The launch needed something that could stand out both online and offline.

The Approach: FOOH + VR Experience

We approached the project in two parts:

1. A FOOH (Fake Out Of Home) Video

We created a FOOH-style video, simulating a large-scale visual moment where the collaboration feels like it exists in the real world.

These types of videos work because they blur the line between reality and digital content, making people stop and ask:

“Is this real?”

That curiosity drives engagement and shares.

FOOH content is especially powerful for:

• product launches
• brand collaborations
• social media campaigns

because it creates instant visual impact.

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2. A VR Experience at the Launch Event

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To complement the digital campaign, we also supported the launch with a VR experience at the event.

This allowed people not just to see the collaboration — but to experience it.

Visitors could interact with the environment in a more immersive way, turning the launch into something memorable instead of just another event.

The combination worked because:

• the FOOH video generated attention online
• the VR experience created engagement in real life

The Result

By combining digital content with an immersive on-site experience, the launch was able to:

• attract more people to the event
• create a stronger connection with the brand
• generate shareable content across platforms

More importantly, it turned a product launch into something people talked about and experienced, not just something they saw.

What This Says About Brand Experiences Today

This project reflects a bigger shift happening in marketing:

People don’t just want to see content anymore — they want to interact with it.

The most effective campaigns today combine:

• digital storytelling (FOOH, social content)
• physical experiences (events, activations)
• immersive technology (VR, AR, interactive environments)

Because that combination creates something much more powerful:

attention + experience + memory