My Path Into 3D, Creativity, and Augmented Realitytters in 2025
If you looked at my career today, you might assume it was planned.
It wasn’t.
In reality, it has been a mix of curiosity, experimentation, wrong turns, lucky encounters, and a lot of learning along the way.
It started with a Windows computer and a Gundam
My first real step into 3D happened around 2010.
At the time, I had a regular Windows computer and a lot of curiosity about how digital worlds were created. I started experimenting with 3D software just to see if I could figure it out.
The first 3D model I ever made was a Gundam.
It wasn’t perfect — far from it — but the process fascinated me. The idea that you could build objects, environments, and entire worlds inside a computer felt almost magical.
From that moment, I knew I wanted to keep learning how to create things.
Studying marketing… while secretly focusing on 3D
A few years later, around 2015, I was studying marketing, but I also decided to pursue 3D as a secondary career path.
Even then, what interested me the most wasn’t just the technical side of 3D. It was the innovation behind it.
I was fascinated by the idea that technology could be used to create experiences people had never seen before.
While most people around me were focusing on traditional marketing paths, I kept gravitating toward creative technology and digital experimentation.
Looking back, that curiosity shaped everything that came later.
Four years working in 3D — and realizing it wasn’t what I wanted
Eventually, I started working at a company focused on 3D production, where I spent about four years.
Most of the work involved creating 3D virtual tours for real estate.
It was a great learning experience. I improved my technical skills, learned how to work with clients, and understood how production pipelines worked.
But over time, something started to feel off.
I realized that while I loved 3D as a tool, this wasn’t the type of work I wanted to specialize in long term. The projects felt repetitive, and I kept feeling drawn toward more experimental uses of technology.
At that point, I wasn’t exactly sure what direction to take next.
A random encounter changed everything
Sometimes careers change because of carefully planned decisions.
Other times, they change because you meet the right person at the right moment.
While working at that office, I met someone who was exploring new opportunities involving emerging technologies.
After some conversations, he eventually offered me the chance to work together.
Not long after that, I decided to take a bigger step and became involved as a junior partner.
That decision ended up changing the direction of my career completely.
Discovering augmented reality
Over the last three years, I’ve been deeply involved in building augmented reality and immersive experiences.
The work is very different from where I started.
Instead of creating static models or virtual tours, we now focus on building interactive digital experiences that merge the physical and digital worlds.
Through this work, I’ve had the opportunity to collaborate on projects for international brands, including companies like Domino’s Pizza, among others.
Every project is different. Some involve storytelling, others involve marketing campaigns, and others are pure experimentation.
But all of them share the same core idea that originally attracted me to 3D in the first place:
creating things that didn’t exist before.
A chaotic path — but one that made sense in hindsight
If I look back, my career hasn’t been linear at all.
It started with curiosity on an old Windows computer.
Then a Gundam model.
Then studying marketing while exploring 3D on the side.
Then years of work in an area that wasn’t quite the right fit.
Then a chance encounter that opened a new path.
From the outside, it might look chaotic.
But in hindsight, every step pushed me closer to the type of work I always knew I wanted to do: creating new experiences using technology and creativity.
And the truth is, I still feel like I’m just getting started.