About Us
My Story
Diego S. Murillo (Diego Salazar Murillo) is a creative professional with over 6 years of experience in the creative and immersive technology industry. His career began in a leading Virtual Reality (VR) studio, where he spent 4 years designing groundbreaking digital experiences that merged storytelling, animation, and interactivity. These years laid the foundation for a deep understanding of immersive media and user engagement through innovative formats.
Today, Diego co-leads Hyperreality Company, a creative studio that partners with national and international brands to create high-impact experiences using 3D animation, Augmented Reality (AR), and interactive media. From boutique brands to global corporations, Diego’s focus remains the same: crafting experiences that resonate emotionally and push creative boundaries. His portfolio includes projects with major brands across Latin America in sectors like entertainment, consumer goods, technology, and more.
My Values – High-Quality Ideas First
At the core of my creative philosophy is a belief that quality matters. Every idea I develop starts with the intention to solve a real problem and create a lasting impression. Whether it’s a product launch, a digital campaign, or an immersive experience, I aim for work that not only looks good but delivers measurable value. I believe great ideas are not only innovative—they’re purposeful and meticulously crafted.
I’m driven by the process of refining concepts until they become unforgettable experiences. I don’t believe in shortcuts. I believe in bold thinking, tested by research, crafted with care, and executed with precision. High-quality creative work isn’t just a nice-to-have—it’s the foundation of every successful brand story I help bring to life.
What Drives Me – Innovation and Technology for Brands
I’m passionate about helping brands connect with their audiences through innovative tools and immersive storytelling. In a world where attention is scarce and digital fatigue is real, I see technology as a way to surprise, engage, and inspire. Whether it’s through virtual reality, AR, AI-driven visuals, or interactive 3D content, my goal is to turn bold ideas into powerful experiences that make people stop and feel.
My drive comes from watching how a single moment of innovation can change the way a brand is perceived. I’m constantly exploring the edge of what’s possible, finding ways to combine creativity and technology to solve modern communication challenges. The future is experiential—and I’m here to help brands build it.
Results Oriented Growth
We focus on delivering measurable outcomes, helping businesses achieve sustainable and scalable growth.
Client Collaboration
We work hand-in-hand with our clients, fostering transparent communication and meaningful partnerships.
Data-Driven Creativity
Combining creativity with insights, we design strategies that are both innovative and effective.
The team behind our success
Meet the passionate professionals who bring expertise, creativity, and innovation to every project. Our team is dedicated to helping you achieve your goals with tailored strategies and exceptional execution.
Join our team!
Feeling inspired? Be part of a team that values innovation, collaboration, and growth. Together, we create impactful strategies that make a difference.